The President’s statement

The second tier is that of honesty: every day we can choose between honesty or dishonesty. Sometimes we face enticements, like asking for money in exchange for favours. A virtuous person does not give in, and makes no exceptions for anyone. People who are virtuous are happy with what they have, they are transparently unequivocal and cannot be corrupted. Honest people will create a virtuous circle because those close to them, those the ancient world called their gens, will also grow strong and similar to them.

The third tier is justice. “Everyone is equal before the law” is expressed boldly in every courtroom, but if not interpreted correctly, it is merely a motto. We must never judge others by the colour of their skin or their religious beliefs, applying justice differently, according to each specific set of circumstances. This is the highest form of injustice and unfairness. Acting and living in this way inevitably leads to havoc: war, poverty, murder, greed, filth...mayhem, the opposite of order. And humanity suffers without realising what is at the root of their misery.

Human happiness lies, instead, in an ordered world, a world that is clean, beautiful, honest and incorruptible. Only if we are guided by justice will we be invincible. Justice and fairness must also guide us in all our daily dealings with our staff. We only need to raise our eyes to understand that without values we can never aspire to equality and integrity, or reach human perfection and live in the light of eternal love.

What I am trying to say is that, in life, in order to HAVE we must first KNOW HOW TO DO, and to know how to do, we must first KNOW HOW TO BE. That is why economy is inextricably linked to ethics; this is why behind a good action there is always some form of contemplation; and why financial power must always go hand in hand with love.

Together, we must create a company where it is worthwhile spending our time, a company that is as solid and eternal as the pyramids, all of us contributing to the positive evolution of humanity.

I hope that these words will inspire how you behave, not only in our ELDOR world, but also within your family and in everything surrounding you outside our company. Together, we can build a place with the ideal living conditions for us and our children, and so achieve happiness and long-lasting love.