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Values

Eldor logo

ValuesEldor logo

Eldor logo

Eldor’s logo is a design comprised of intersecting circles
and triangles within a square.
The eye is drawn to the centered vertical line.
The square contains a triangle pointing to the right, towards the future.

Its corners connect at the square’s midpoints,
which demonstrates power and precision to the whole.
The ancient “mandorla” symbol is formed by two identical intersecting circles,
where the centre of one is placed on the circumference of the other.
The intersection between the two circles, combined with two diagonal lines,
determines the size and proportion of the “mandorla” at the heart of the design.

Restyling

The re-imagined Eldor logo preserves our company’s distinctive identity,
while transforming into a new and unique visual symbol.

We have maintained the square design, signalling security and reliability.
We have retained the central dividing line, as the axis of equilibrium.
We have removed the triangle pointing to the left, backwards to the past.
We have highlighted the large triangle pointing to the right,
now a single direction projecting towards the future.
We have established power and sturdiness within the square, with the three vertices of the triangle touching its midpoints.
We have placed the ancient “mandorla” shape at the heart of the design, illuminating its positive and negative sides.

The almond shape at the center of the design indicates the communication
between the material and spiritual worlds.
It is a gateway from which new life for ourselves and our world emerges.

The “mandorla” shape is the visual fulcrum drawing in one’s attention.
It brings to mind the lamp used by Diogenes in his ideal search for man.
This lamp is not confined by its substance or its ancient and out-dated form.
It is a spark, a flash, the light of today, pure geometry reflecting the power of a seed to become fruit.
It is the beauty of a sensuous curved line, it is symmetrical and harmonious, protected within a rigorously defined mathematical framework.

The centre of the design is linked to the inner part of the “D,” generating a font exclusive to Eldor.

Details

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